Wilson Launches Its First Women’s Only Shoe

By Richard Pagliaro | @TennisNow  | Wednesday, January 29, 2025

Picture credit score: Wilson

Wilson is taking a step ahead for ladies’s tennis.

The model in the present day introduced the launch of the Intrigue Tour, Wilson’s first high-performance tennis shoe constructed completely for ladies.

 

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Developed in shut collaboration with Wilson Athlete Marta Kostyuk, the Wilson footwear crew labored on an expedited timeline to construct Marta a sneaker that isn’t solely responsive and comfy, like a operating shoe, however allowed her to play a extra dynamic, aggressive fashion of sport.

“Wilson and I wished to create one thing that empowers girls to maneuver faster and be extra agile, whereas nonetheless trying sharp; the Intrigue does precisely that,” says Marta Kostyuk. “This shoe has made my sport sooner and extra relentless, and I hope it helps feminine athletes in all places elevate their Tennis sport.”

The model says the footwear “revolutionary match stems from an in depth research of ladies’s ft and preferences.”

“Girls’s ft are totally different than the ft of males; our crew spent as a lot time making a match that accommodated their ft but additionally offered the safety and confidence when on the courtroom,” says Shivam Bhan, Senior Director of Footwear at Wilson.

The intensive testing course of led to the event of a brand new girls’s particular final, the brand new commonplace of match for Wilson’s girls’s particular tennis footwear. “After we developed the final, we designed from the within out, beginning with the supplies essentially the most carefully contact the ft,” provides Bhan.

The Intrigue will likely be obtainable beginning February eleventh within the Dewberry colorway, with extra releases and colorways anticipated for the remainder of the yr. Along with the Tour mannequin ($158), the Intrigue is on the market in Professional (USD $138) and Lite (USD $98) to swimsuit numerous playstyles.