Elmo Schools Federer in New On Commercial

By Richard Pagliaro | @TennisNow  | Friday, February 7, 2025

Photograph credit score: On

Roger Federer has dominated the tennis world with grace and sophistication.

In terms of the alphabet alpha, it is Elmo’s World and we’re all residents.

TN Q&A: Roger Federer Talks to Tennis Now on RF Collection and Best Match

Watch the Swiss Maestro go toe-to-toe with Sesame Road’s beloved monster in an lovely new advert for On set to air on Tremendous Bowl Sunday.

Talking in his trademark excessive falsetto voice, Elmo, a Fed fan who respectfully and repeatedly refers back to the former No. 1 as “Mr. Roger Federer”, calls the 20-time Grand Slam champion out over the branding on his On footwear.

“Mr. Roger Federer, why does it say Q and C in your footwear?” Elmo asks. 

“That is an O and N for On,” Federer replies.

Nevertheless, that response doesn’t fulfill Elmo, who appears a bit skeptical of the Swiss famous person’s reply, however provides loving decision anyway.

“However , Elmo loves you Mr. Roger Federer, even when you do not know your alphabet but,” says Elmo, seated in a inexperienced umpire’s chair. 

Watch all the trade, and its impression on the five-time US Open champion within the video above.

In fact, Federer and Elmo share a mutual good friend, musician Andrea Bocelli, who has moved each the candy furry Monster and the Swiss Maestro together with his highly effective voice.

Federer, who visited Elmo’s hometown of New York Metropolis and was greeted with a rousing standing ovation from New York followers on the 2024 US Open, debuted the advert this morning on The Today Show.

Host Savannah Guthrie, one of many largest Fed followers within the nation, as soon as shared the story of her Fed-fandom.