ATP + Palmes tap into tennis’ cultural crossover with 2026 capsule | ATP Tour

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ATP + Palmes faucet into tennis’ cultural crossover with 2026 capsule

ATP and Palmes unveil their second collaborative capsule, obtainable to buy from in the present day

Might 04, 2026

The ATP is continuous its transfer into the cultural and trend house with the launch of its second collaborative capsule alongside Copenhagen-based label Palmes.

Dropping in the present day, the capsule options tennis impressed attire and equipment designed to rejoice the game’s heritage. The restricted version assortment features a curated vary of ringer tees, sleeveless tops, graphic tees, washed out caps, a graphic bandana and a tote bag.

The gathering blends Palmes’ progressive, design led method to tennis tradition with the enduring legacy and world attain of the ATP. The capsule brings collectively each on court docket custom and off court docket expression, the gathering displays a shared ambition to bridge sport with trend, way of life and tradition, whereas reaching a brand new technology of followers.

Joan Carrera Lppez, ATP VP Licensing & Retail, mentioned: “As we speak’s followers have interaction with tennis far past the court docket. This collaboration with Palmes kinds a part of our wider trend technique and permits the ATP to proceed to precise the game by way of a brand new inventive lens, one which connects with tradition, trend and a brand new technology of tennis followers.”

Nikolaj Hansson, Palmes Founder, mentioned: “Palmes was born from the concept of bringing new concepts to tennis as a sport and tradition, permitting for extra folks to have interaction with the sport that we love. Our second capsule with the ATP serves as a testomony to that, fusing collectively our shared attract for all issues tennis in a playful approach.”

The ATP x Palmes capsule will probably be obtainable to buy:
• On website on the ATP Masters 1000 Rome within the ATP Retailer
• On-line by way of atptourstore.com and Palmes.co
• In retailer at Palmes’ Copenhagen Flagship Retailer

The launch builds on the success of the primary collaboration with Palmes and continues the ATP’s drive within the trend and way of life house. It follows a collection of iconic co branded collections with main sportswear manufacturers and the ATP’s lengthy standing partnership with Lacoste.

The Palmes collaboration is a part of a broader enlargement of the ATP’s trend technique that marks a major step in its transfer into the style and way of life house, which has included the creation of a devoted licensing and retail staff and launch of ATP Retailer, a worldwide e-commerce purchasing vacation spot for tennis attire and equipment.